WARM UP THE TOUNGE

Sambal Super, a well-established, family owned sambal brand with over a decade of history is facing a challenge. Their marketing team have noticed a strong decline in their loyal customer base, who perceived their current brand image as outdated and uncool. To combat this, Sambal Super is embarking on a journey to revitalize and rebrand their image. As part of their plan, they also aim to tap into new target demographics to boost awareness and sales, allowing them to regain their position and competitive edge in the local market.