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RAMADHAN TRUCK
University Case Study
The Brief: How can we address the Halal issue in an interesting and engaging way, the way Korean wave hit Indonesia?
Nongshim, the largest ramyun company in South Korea and also a globally well-known ramyun brand, has been available in Indonesia since 2012. Due to halal issue, Nongshim’s sales in Indonesia has been declining consistently since 2016. Starting from March 2019, Nongshim will launch its Halal certified product with the new name “Nongshim Farmer’s Heart”.
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