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For Your Clumsy #FYC
Young Ones 2025 Submission
The Brief: Transform Vaseline Petroleum Jelly into a bold, modern Life-Hack-Hero that resonates with the next generation as a cultural icon, not just a skincare product.
Vaseline has long been a trusted household essential, but now faces the challenge of being perceived as outdated. By reframing it as a versatile symbol of creativity, identity, and everyday hacks, Vaseline can move beyond being just a jar of jelly. The brand becomes a playful, relevant badge for Gen Z, connected to culture, self expression, and innovation.
